An iOS-first product studio

Private apps.
Clearer decisions.

We ship private iOS apps for health, learning, and life. We’re also building Picked, a flight recorder for buyer agents.

Live apps on the App Store. Picked is an ongoing product.

In the spotlight

Explore our live iOS apps and Picked, our ongoing work on how buyer agents choose.

The collection

Find your next app.

7 apps on the App Store. More to explore below.

4 apps found

A few things we believe

Your phone.
Your information.

Read our privacy policy
  • On-device by default. HeartCure health history and Sumwise records stay on your iPhone during ordinary use.
  • Sign in only when it helps. Borderwalk offers optional Sign in with Apple for backups and competition.
  • No ad SDK in our kids apps. Yumbo and Coloring Games have no ads, tracking, or play-data collection.
  • AI with a specific job. HeartCure offers wellness coaching. Sumwise turns receipt photos into spending records.